“Lipstick tells us so many things about the woman. It tells us about a woman’s personality,” says Tom Pecheux, creative make-up director at Estée Lauder. “For example, if a woman is wearing a strong lipstick — bright red — it suggests this woman wants to express a certain power and create a fascination for people to look at her and be respectful and impressed by her.”
But that expression can go horribly wrong if you don’t get the application right.
Pecheux gives us tips on how to wear lipstick it like a pro.
The truth about lip liners
“Lip liner can help [make lips appear fuller],” he says. “But for me, a liner only works if it’s a nude or a colour that matches the colour of the lip. To make them fuller, you can go slightly outside the lip line.”
How to pick the colour
“It depends on the woman,” says Pecheux. “But I am totally in love with red as much as I am with nude. I love women who play with make-up to emphasise a quality of their personality or character. That’s why, in terms of lipstick, I love colours that have something to say. So either a pale nude, or a true red or dark plum or bright colour. When it comes to a gentle pink, I understand why women want to wear it, but as a make-up artist, it doesn’t reflect a personality so well.”
Not all colours work on all lip shapes. “If you have small lips, avoid a dark shade,” is his advice. “The darker the shade the more intense your lips look but on smaller lips, it can give you a mean, severe look. Also avoid very pale lipsticks if you want a fuller looking mouth.”
How to put it on
“There is no recipe,” he insists. “It depends on the result you want to create.” But if you need a ready reckoner on what to use, this is it.
Bullets (the hard, twistable tube casing of the lipstick): “It’s the best application because it’s fast, precise and gives a nice coverage. With Estée Lauder’s Pure Color Envy Sculpting Lipstick, the bullet really helps to define and sculpt the shape of the lip,” Pecheux says.
Fingertips: “If you want to create a transparent finish with no precision. More like a stain.”
Brush: “When you want to bring perfection, precision, and a high quality finish, particularly when you apply a red lipstick.”